What Public Relations Agencies Should Know About SEO

Facebook. Twitter. LinkedIn. Pinterest…and the list goes on and on. Social media and SEO companies have exploded yet some public relations agencies have been left in the dust. After all, some traditional public relations services consist of press releases, clipping services, graphics, and occasionally, when needed, crisis management. Very few public relations firms, up until now, have seen the value of integrating SEO and social media services into their portfolio.

SEO Should be Part of your PR Campaign

Does it make sense for a public relations agency to offer SEO and social media to their clientele? In a word, YES!

In fact, merging the two together could easily be a match made in internet heaven. Public relations has long been known as a more consumer friendly arm of a company’s marketing. Advertising tries to sell, sell, sell, while PR communicates. So integrating PR and SEO is a perfect way for a company to expand their marketing, without breaking their marketing budget.

One of the first things that a company should do is website optimization, creating keyword lists and creating content geared toward those keywords. Additional SEO techniques include linking strategies, blogging and even online advertising. By integrating a social media campaign, the site’s SEO can become turbo-charged and information about the company, service or product can be disseminated quickly. Could this PR/SEO power-couple be the holy grail of online marketing solutions? We think so!

Hybrid Public Relations Agencies

Public relations agencies are experts at creating content and controlling the spread of information. So when they begin using social media and other web technology to spread information about their clients, the possibilities are endless and make a huge difference to the bottom line! This is the new generation of public relations, which I like to call Hybrid PR!

If your public relations agency is not utilizing social media and SEO, to help you communicate with your target audience, you’re missing-out on a plethora of opportunities. For clients who are not using PR services as part of their SEO campaign, they are missing-out on the double-whammy impact both services can provide.

By adding SEO and social media to the list of client services, a public relations agency can create additional revenue streams and can promote their own PR business as well. Social media is something most people try to do but struggle with the learning curve on how to do it professionally. And yet, the income potential of offering this service to clients will create a huge ROI for agencies.

How Are You Marketing?

If you haven’t already, consider integrating your company’s social media, SEO and public relations into one marketing plan, under one roof.  By doing so:

• Your company will create consistent marketing messages
• You won’t run the risk of doubling up in one area while missing in others
• You’ll have the peace of mind knowing that your internet marketing is run by professionals who understand each area, are up to date on the latest internet marketing techniques, and,
• Your internet marketing costs receive a greater return for the money well spent.

If your company is looking for ways to make the most out of your internet presence, contact our hybrid marketing agency to discuss your company’s needs.

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